Alshaya Group is hiring a skilled Customer & Market Knowledge Manager to drive insights across its leading retail brands. From Starbucks and H&M to Bath & Body Works and Raising Cane’s, this is your chance to shape strategy with data-driven intelligence.
Job Details
Job Title: Manager – Customer & Market Knowledge
Job Number: 4580241
Location: United Arab Emirates
Company: Alshaya Group
Posted On: 3 June 2025
Application Deadline: 5 August 2025
Role Overview
As a Customer & Market Knowledge Manager, you will gather, analyze, and present customer and market data. You will lead qualitative and quantitative research to produce clear, actionable insights that guide brand strategies, product development, and marketing plans.
This role will connect you with senior stakeholders and help Alshaya brands stay ahead of the competition.
Key Responsibilities
You will focus on five core areas:
1. Market Research & Customer Insights
- Design and conduct surveys, focus groups, interviews, and ethnographic studies
- Analyze competitors’ strategies, products, and pricing
2. Data Collection & Analysis
- Gather and interpret primary and secondary data
- Translate complex data into simple insights and recommendations
3. Insights & Strategy Development
- Build strategic plans based on data trends and forecasts
- Support new brand entries and product innovations
- Monitor industry trends and predict their impact on growth
4. Cross-Functional Collaboration
- Present research findings to marketing, operations, and leadership teams
- Partner with external research agencies to deliver projects
- Ensure insights integrate into brand strategy and customer experience
5. Performance Tracking & Reporting
- Track KPIs like brand awareness, market share, and campaign results
- Deliver quarterly brand health tracker presentations and reports
- Recommend strategy adjustments based on performance data
Qualifications & Experience
To qualify, you should have:
- Bachelor’s degree in business, marketing, economics, finance, or engineering
- 5+ years in a managerial role at a research agency (e.g., Ipsos, Nielsen, Kantar) OR
- 2–3 years in client-side roles within retail or CPG companies
Technical Skills
You will also bring:
- Experience with research tools like Nielsen RMS, Kantar Household Panel, Euromonitor, and Statista
- Expertise in designing and running focus groups, A/B testing, and thematic analysis
- Strong analytical skills and CRM knowledge
- Familiarity with customer segmentation strategies
Soft Skills
Success in this role requires:
- Excellent analytical thinking and problem-solving skills
- Strong communication and data storytelling ability
- Cross-functional collaboration and influencing skills
- Strategic mindset and business acumen
- Flexibility, curiosity, and passion for learning
Why Join Alshaya Group?
- Work across a diverse portfolio of global brands
- Lead meaningful projects that shape market strategies
- Grow your career with a respected retail leader
- Enjoy a supportive environment that values innovation
How to Apply
If you’re ready to make an impact through research and insights, apply now on the official Alshaya careers portal. Applications close on 5 August 2025.
