Are you a strategic thinker with a passion for marketing? The Senior Marketing Associate role at KFC UAE offers the chance to shape brand growth, drive demand, and influence business success. This role is perfect for marketing professionals ready to lead campaigns, manage product launches, and analyze market trends.
What Does a Senior Marketing Associate Do?
As a Senior Marketing Associate, you will create and execute marketing strategies that support KFC’s business goals. You will work closely with operations, commercial, and creative teams to deliver campaigns that connect with customers and drive results.
This role requires strong planning, leadership, and communication skills. You will help develop products, plan advertising, and monitor campaign performance. You will also manage budgets, track sales, and ensure brand consistency across all channels.
Key Responsibilities
Develop strategic marketing plans in line with business goals and market needs
Work with agencies and internal teams to deliver marketing campaigns
Lead market research to guide product and brand strategies
Ensure clear and engaging brand messaging across all platforms
Analyze trends, track competitors, and find new growth opportunities
Support product launches and align them with customer expectations
Manage marketing budgets and monitor ROI and sales performance
Coordinate promotional campaigns, media planning, and point-of-sale materials
Visit markets regularly to gather insights and improve customer engagement
Coach and mentor team members to support professional development
Report marketing performance to key stakeholders and senior leaders
Who Should Apply?
This role suits professionals who can think strategically and work with cross-functional teams. If you have strong communication skills and enjoy data-driven decision-making, this role is a great fit.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field
MBA or a postgraduate degree is preferred
Experience:
Minimum 5 years in marketing
At least 2 years in a similar senior role in retail, QSR, or industrial sectors
Skills and Competencies
To succeed as a Senior Marketing Associate, you should have:
Strong analytical and planning skills
Creative thinking with a focus on results
Excellent decision-making and problem-solving abilities
Great communication and negotiation skills
Team leadership and mentoring experience
Knowledge of digital tools and marketing platforms
Ability to adapt to market changes and lead innovation
Proficiency in ROI tracking, sales forecasting, and campaign analysis
Well-organized with attention to detail and priorities
Why Work at KFC UAE?
KFC is part of Americana Restaurants, the largest restaurant operator in the MENA region. With global brands like Pizza Hut, Hardee’s, and Krispy Kreme, Americana offers a strong platform for career growth.
As a Senior Marketing Associate, you join a team that values innovation, customer experience, and operational excellence. You will contribute to shaping the future of a leading fast-food brand while working in a dynamic and diverse environment.
