Job Overview
Are you passionate about customer loyalty, CRM, and data-driven marketing? KFC UAE is hiring an Assistant Manager, Loyalty & CRM to join its fast-paced marketing team. This strategic role focuses on customer retention, engagement, and driving lifetime value using CRM platforms, loyalty programs, and personalized journeys. If you thrive in a data-rich environment and enjoy turning insights into action, this opportunity is for you.
Key Responsibilities
CRM Strategy and Execution
- Lead the full CRM campaign calendar across email, SMS, and push notifications
- Align campaigns with brand initiatives, promotions, and business goals
- Segment audiences for targeted messaging and improve campaign performance
- Track KPIs and optimize for better ROI using campaign data
Loyalty Program Development
- Build and refine the KFC loyalty program to boost customer retention
- Collaborate with digital and ops teams to integrate loyalty features
- Monitor loyalty metrics like enrollment, redemptions, and repeat purchases
- Implement gamification and tiered reward ideas to grow engagement
Personalization Using CDP
- Work with CDP teams to create dynamic audience segments
- Automate personalized customer journeys based on real-time data
- Run A/B tests to improve post-purchase actions and upsell opportunities
- Ensure messaging consistency across all CRM channels
Creative and Brand Consistency
- Brief agencies to develop content that matches KFC’s brand voice
- Develop reusable templates for fast campaign execution
- Explore creative formats like GIFs or interactive videos to boost clicks
- Maintain tone: bold, fun, and customer-first in all communications
Data-Driven Insights
- Use analytics to identify churn risks, high-value customers, and trends
- Translate complex metrics into actionable marketing plans
- Deliver performance reports with key insights and future plans
- Coordinate with analysts to ensure data tracking and quality
Cross-Functional Collaboration
- Align with global CRM and CDP teams for shared learnings
- Stay updated with best practices and innovation from central teams
- Coordinate seamlessly across marketing, tech, and creative departments
Required Qualifications
- Bachelor’s in Marketing, Business, Data Analytics, or related field
- 4–6 years of hands-on CRM or loyalty marketing experience
- Proficiency in tools like Clevertap, Braze, Salesforce, or similar
- Strong command of Google Analytics, SQL, and campaign reporting
- Proven track record in improving customer retention and LTV
- Experience in briefing creative agencies and ensuring brand alignment
- Strong organizational and multitasking skills
Preferred Industry Background
- Quick Service Restaurants (QSR)
- E-commerce or Food-tech
- Retail or Consumer Goods with high customer interaction
Why Join Americana Restaurants?
Americana Restaurants is the MENA region’s largest restaurant operator. We run iconic brands like KFC, Pizza Hut, Hardee’s, Krispy Kreme, and TGI Fridays. With a growing presence across 12+ countries, we offer unmatched scale, exciting challenges, and a dynamic work culture.
As part of our marketing team, you’ll help shape the loyalty strategy of a brand loved by millions.
Ready to Apply?
Don’t miss this opportunity to lead loyalty and CRM efforts for KFC in the UAE. Join a team that values innovation, customer connection, and measurable impact.
