Etihad Airways is now hiring Creative Copywriter Manager for Abu Dhabi Operations
Location: Etihad Airways HQ, Abu Dhabi, UAE
Salary: AED 25,000/month
Job Type: Full-Time
About the Role
Etihad Airways is seeking a seasoned Creative Copywriter Manager to shape our brand voice and bring campaigns to life across digital, print, film, and activations. You’ll be the creative force behind storytelling that connects globally with elegance, clarity, and power.
What You’ll Do
- Lead concept creation and campaign messaging across multi-channel platforms
- Maintain and evolve Etihad’s tone of voice and copy style guide
- Mentor and inspire junior writers and freelancers
- Collaborate with creative, marketing, digital, and strategy teams
- Ensure brand consistency and voice across customer touchpoints
Required Qualifications
- Bachelor’s degree in Communications, Marketing, English, or related field
- Minimum 5–7 years in copywriting roles (agency or in-house)
- Portfolio showcasing award-winning, 360° campaign work
- Experience working on premium or luxury brands preferred
Key Skills
- Creative storytelling and tone adaptability
- Campaign concepting & content strategy
- Cross-platform fluency: digital, print, film, social
- Scriptwriting and short/long-form copywriting
- Stakeholder collaboration and mentoring
Perks & Benefits
- Performance-based bonuses
- Travel privileges
- Medical & life insurance
- Dynamic, multicultural work environment
Ready to craft the voice of Etihad?
