Are you a results-driven Digital Marketing Manager ready to lead digital growth across 12 MENA markets? KFC is hiring! Join a fast-paced, iconic brand that’s shaping the future of food and digital innovation.
About the Role
As a Digital Marketing Manager, you’ll lead performance marketing strategies across key channels—app, website, search, social media, video, and display. Your goal? Drive traffic, conversions, and revenue with data-led decisions and creative content.
Key Responsibilities
- Plan and manage performance marketing campaigns across all digital platforms
- Optimize ROAS, CPA, and CPO through smart budget allocation
- Build a detailed digital marketing calendar with internal and external partners
- Analyze data to identify trends and actionable insights
- Collaborate with creative teams to develop high-impact content
- Lead pilots and adopt tools like GA360, Adobe Experience Platform, and CDPs
- Align with internal teams in Product, Analytics, Revenue, and Market Units
- Oversee agency relationships to ensure campaign success
Qualifications & Experience
- Bachelor’s degree in Marketing or a related field (MBA preferred)
- 7+ years in digital marketing, 5+ years in ecommerce
- Strong regional experience across MENA markets
Skills You’ll Need
- Expertise in Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust
- Deep understanding of ecommerce KPIs—CPA, CLTV, CRM, cohorts
- Strong data analysis and performance optimization skills
- Knowledge in customer segmentation and retention
- Excellent communication and project management
- English fluency; Arabic is a plus
- Experience in F&B, QSR, or retail is an advantage
Why Join Americana Restaurants?
Americana is the largest restaurant operator in MENA and Kazakhstan, managing legendary brands like KFC, Pizza Hut, and Krispy Kreme. We lead with innovation, customer focus, and digital excellence.
Ready to Apply?
If you’re a passionate Digital Marketing Manager who loves delivering measurable impact—apply now and help lead KFC’s digital success story!
